Content Marketing: How To Play The Right Hand, Every Time.
Fasten your seatbelts, kids. We’re coming in hot here with another blog post!
We’ve all been there. As business owners, as marketers. Working like mad to create content for our business, with high hopes of engagement, followers, likes & most importantly leads… only to be let down (quite hilariously, might we add) with one measly comment from your Gran talking about something TOTALLY unrelated and bizarre.
As your head thumps down on your keyboard time after time, you ponder to yourself: “WHY THE F*CK IS NOTHING WORKING?!”.
Well, well, well. It looks like someone (YOU) just got lucky! We’re about to tell ya our top tips for success, why you should develop a content marketing strategy and what you can do to boost it! Ready? Let’s go…
First of all, what is content marketing? Content marketing is the process of creating and sharing valuable content such as videos, social media posts and blogs (just like we are doing right now!) to promote your brand to attract potential clients or customers. If you want to generate leads and maximize your revenue, then consistent well-developed content campaigns are exactly how you achieve this. Content brings your brand to life, it’s what creates lasting, loyal relationships with potential consumers and what guides them into making informed buying decisions with your company.
Content marketing is HEAVILY important to the success of any business. Not only does it help with increasing your businesses presence and growing your audience, but it also helps to drive your sales, increase your revenue and customer/client base on a regular occurrence.
Behind every successful small, medium or large brand, mountains of valuable content can be found that has been integral to their success. To show you why it’s so vital that your company spends the time creating a content strategy and value-driven content, we’ve come up with a wee list of benefits you won’t want to miss out on:
Build trust with your audience.
Creating content that appeals to your audience will build long term trust, after seeing your content consistently the audience will develop an opinion pretty quickly on your brand, so it's important that you get it right! Publishing content that’s not sales orientated shows you care about your audience and their problems, rather than just trying to make a sale. It’s important to create content that is informative, interactive and engaging. It’s even more important that you do this for essentially nothing in return. Why? Because consumers will learn to value this content! Even more importantly, they will then begin to find value in your brand! This is a massive win and can result in loyalty from many different people.
STOP RIGHT THERE! It’s stat time: Did you know… “82% of consumers feel more positive about a company after reading customised content.”
(Okay, we can continue now…) Value-driven content sets you apart from the competition!
You have got to set yourself apart from the competition! Be different, be creative, stand out from the rest. Valuable content marketing allows you to do that and show why your company is the place to go.
So how do you achieve this? Conduct market research! Know your client, consumer and customer inside out - conduct surveys and focus groups and begin to narrow down their needs and wants on a first-hand basis. Not only will this help you develop your product or service further - it will help you build your very own digital campaigns and content calendars which are unique and tailored to engaging your specific target audience! Connecting with your followers on this personal level will then result in them trusting and relating to your brand, making your business their go-to for the content you’re posting and the product/service you are offering! You can expect this process to result in a massive increase in sales!
Video, video & MORE video! Did we mention ‘video’? Seriously, video has been proven time and time again to be the most engaging form of content. So, put a face to your brand and connect with your customers or clients on a deeper level! Click that front camera button and speak about your business goals, your wins and even your struggles! Take your followers on your business journey with you, for example: take live videos of brand new product launches or office upgrades, ask for constructive feedback and what they want to see next from you. This makes your followers feel valued and will increase loyalty like mad!
Generate more leads.
Social Media is a great tool and the perfect way to lead your audience to your lead capture landing pages on your site! As a small business, you need to make sure you are actively creating content to post to ensure you are consistently driving traffic towards your site. If your followers like the content they see, it can most definitely result in the viewer clicking on your page or website to find out further information. If your website is up to scratch and covers everything your potentials need to know, it could very well result in them filling out an enquiry form or contacting you to find out more. Remember, this all stemmed from that one social media post they saw. Not bad, eh?
Build brand awareness.
Consistent content is key in building brand awareness, you can't allow your brand to have inconsistent and irregular content when it comes to posting throughout your socials. With every piece of branded content, your audience sees they will become more familiar with your brand and what your purpose is. Ensure that your Social Media feeds are aesthetically pleasing to the eye to create not only the wow factor but a professional vibe that will resonate with your followers! Check out our feeds below:
Well, that's a wrap for today's blog post, folks. If you have made it this far, we salute you! Thank you for reading and please do not hesitate to get in touch with any enquiries, suggestions or ideas!
From one start-up business to another, we know that money can be pretty tight! That’s why we have come up with affordable packages to allow you to achieve your goals and keep within your budget! So what are you waiting for? Get started with us today, let’s maximise your leads & revenue through the power of content marketing!